Friday, 24 September 2010

Analysis of 'Love Game' by Lady Gaga



Lady Gaga's 'Love Game' music video is the fourth solo music video to be released by this artist. The type of music video is mainly narrative as it is centrally focused on Lady Gaga, however since it is her fourth video it also focuses on the dancers giving it performative aspects.

Since Lady Gaga's essence as an artist is to draw attention to herself there are a lot of close ups of Lady Gaga's face focusing on her unusual make up. Also there are a lot of extreme close ups of her lips
as she looks as if she is 'luring' the camera. This suggests the sex appeal that she is trying to get across. There are also medium shots of her to show the audience the provocative clothing she's wearing this suggests she is an artist that wants people to be constantly talking about the things she does. The trunk shot of her, elongates her features making her look superior. The long shots of her are also usually shown when she is wearing exposing outfits or in close contact with another person, hence to show the body language. When the camera zooms in and out of the scene where Lady Gaga is kissing the police officer it does this to focus on the fact that the police officer she is kissing switches from a man
to a woman so the camera zooms in on them from different angles.


The lighting in the video is mostly low key lighting which connotes the foul play and danger that Lady Gaga and her dancers are getting up to.


However, there are filler lights that brighten up the scene especially as the filler lights are high key lighting are mainly put on Lady Gaga to show her in a glowing and powerful light. The bright flashing lights seen in some scenes give the music video a 'stage' feel that shows the glamour of the video and the glamour of Lady Gaga because the lights are usually focused on her.

The video is filled with fast cuts and minimal long takes of Gaga, this is usually to show the varied choreography and to show Lady Gaga in different scenes.There is a cut where that features Gaga in one scene at mid shot and jumps to her to the same scene but to a long shot to again focus on her centrally as the outfit she wears is revealing. The fast cuts usually focus on Gaga's hair, body, clothes for a split second which all adds to the uniqueness , confidence of Gaga as lots of artists are risque with their music but not as unconventional as Gaga. To never get bored of the music video Gaga does a match on action where she jumps up in the air in a white outfit

and falls back down in black leather.

She is trying to keep the audience in shock again this adds to the strange reputation that she's built for herself.

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