Monday 13 December 2010

Evaluation Question 1

In what ways does your media product use, develop or challenge forms conventions of real media products?



1)The first shot is of our singer touching her hair this shows the link between the music video and lyrics because as she touches her hair the lyric sings "and I miss your tender hair". However, we did not want to consistently link the visuals with the lyrics.

2)In this shot our artist is playfully putting on lipstick and is wearing her pyjamas. This is how we want to represent our artist as our target audience can relate to her as they are not the kind to be picky with what they are wearing so they can relate to our artist who opts to dress in pyjamas. However we also want to represent our artist with talent which she also has.

3) This shot of the drums relates to our soulful pop rock artist. This is because our singer is a real artist who does not rely on music techniques such as auto-tune to help her sing better as she has a soulful voice. This genre does however use instrumentals such as drums, and guitars to better their performance. Also, the shot can relate to the older spectrum of our target audience because they may have gone to a soulful gig with a performer that has their drummer with them

4) This shot of our artist waking up and magically her face and outfit look perfect and is a talented singer is an example of intertextuality commonly used in music videos but also commercials and films.

5)This shot is a good use of a birds eye view camera angle. To take the scene I had to stand on a chair on my tip toes and also extend the camera really high so it would actually look like it was taken from a high angle. Also the mis-en-scene of the black infinity lighting didn't run throughout the whole location so I had to make sure the mis-en-scene of the black lighting was continuous. I also think setting up the 3 point lighting accurately helped in the professionalism of the shot

6) This shot taken of our singer shows effective 3 point lighting because she is not over exposed and the black infinity lighting is good because it does not show the fact it was a curtain we were really using. More importantly we used blue jell lights to spin across our singer. This created the effect that she was really performing at a concert as the lights were on her.

7) The mis-en-scene consists of the lamp, flowers, mirror (also with her concert image in it) and her pyjama top. The lighting is high key lighting so it creates a comfortable atmosphere. This mis en scene can relate to our target audience because they all know the comfort we experience when we are at our home. It then gets across how relatable our artist is to her audience.

8)The shot of our artist going down the stairs with her pyjamas and then in her dress is the main motif we are getting across to our audience of the 2 lives our artists lives. We also got the idea from a Kelly Clarkson's My Life Would Suck Without You video. As Kelly has a performative and normal sides to her life

9) The shot of the split screens appear in a lot of music videos so we had to include this in our video. It is an innovative technique so as a new artist Debbie should feature this in her video to show she is up to date with this editing technique.



1)The first shot is from Bruno Mars "Just the way you are" video. Here the lyrics frequently relate to visuals because as he sings "oh her eyes, her eyes" he is at the same time drawing her eyes with the tape from the video. I also think this is very creative

2) Justin Beiber is an artist that we would want on our record label as his genre of music is similar to our artist. This typifies him as an artist because he is pictured alongside an already established popular artist, Usher. They are trying to associate Beiber with him to promote his popularity. He is also performing very impressive choreography skills in the video which shows the label wants to promote him as a dancer aswell as a singer

3) This shot is of Miley Cyrus aka Hannah Montana who performs pop rock music. This shots shows the music genre as it shows her band behind her, just like we showed our drums to illustrate our music genre

4) Taylor Swift's, "Love Story" uses intertextuality from the Shakespearan play Romeo and Juliet as this shot shows Taylor and the male actor dressed in the clothes of that era. As she holds the lantern they are secretly meeting as they come from opposing families just like how the story goes in Romeo and Juliet. Taylor also says the names "Romeo and Juliet" in the chorus.

5) This shot is the establishing shot of Rihanna's "Whats my name" video. It is taken from a high angle like our high angle shot (but it is not a birds eye view) I think this is a good shot because it helps the audience determine the location of the video and it must've been difficult to take

6) This shot is from Kanye West's video I think the naturalistic lighting of the orangy reddish sky that contrasts the lighting of the dark trees connote isolation as this lighting does not occur all the time which conveys the video is shot in a foreign place

7)The mis-en-scene in the "only girl" video by Rihanna shows Rihanna with a background of low key lighting created by the sky with bright fireworks going off and Rihanna jumping up and down in the air. Similar to our video I think the mis en scene helps show Rihanna as a relatable artist because she is jumping up and down having fun which anyone could relate to when they are in a happy mood

8) The shot of Kelly Clarkson singing is just a small snippet of her life because the video is like ours; it switches from Kelly performing in a band and in her apartment with her boyfriend arguing. It is like our video but we didn't want to show the relationship aspects of our artist so we can still maintain "squeaky clean" image of our artist

9)The last shot of the split screen is from a hip hop video by B.O.B we wanted to feature this technique in our music video even though we are not a rap genre but because it is a good editing technique

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