Sunday 28 November 2010

Music Labels

Our music label is named S.O.C productions which is a combination of the first letter of the names of the people in our group.

We were advised that logos for music labels should not contain too many colours, that is why we stuck with the colours black and pink.

The pink, because it is a re-occurring theme in our music video and black, because it connotes professionalism.

"Debbie" is an artist who produces soul/pop rock/R&B music. Therefore we wanted to make sure that our artists on our labels produce similar sounding music

For example LA Face Records is an American music label


The genre of music it produces are mostly R&B and pop rock. Its popular artists include Avril Lavigne who produces mostly pop rock music, Toni Braxton who always produces R&B soulful music and Pink who produces a mixture of Pop rock and R&B. LA face diversifies its music it produces and diversifies its artists as Pink is very different from Toni Braxton

Since we have 2 distinctive age groups in our target audience we really did not want to limit the type of music we produced.

Hollywood Records is owned by the Walt Disney Company as Disney wanted to launch a music label rather than just film. Unlike La FACE records its genre is listed as pop and rock. Hollywood Records is probably very specific because it has a synergy with Disney channel. This means the actors turned artists would be produced by Hollywood records. Demi Lovato, Jonas Brothers, Hilary Duff, Miley Cyrus (Hannah Montana) are all produced by Hollywood records which can explain their success. Also these artists were the artist featured in my mood board signifying they are important figures to our target audience.


S.O.C productions can be likened to LA Face records and Hollywood Records. We want to create a synergy of these 2 existing labels and produce music that includes Pop rock, rock, R&B & Soul music, and be known for producing the music of Disney stars.

Here is an example of the music artists we would like to produce
Justin Beiber currently producing pop-R&B music

Demi Lovato produces pop rock & R&B music. She has featured in popular disney movies such as Camp Rock and stars in her own Disney Show called Sonny With a Chance

Jazmin Sullivan, she is an artist that will very appeal to our older target audience because of her strong vocals. She produces R&B, soul, and pop music

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