Use of Digipaks

Do you think Digipaks are an outdated form of music promotion, What is the best form of music Promotion

Digipaks are mostly used for CD singles and special editions of CDs.

It was trademarked by several companies in 2000 which was 10 years ago. There has been a significant change in culture to the promotion of artists since 2000 therefore I believe that the use of digipaks is usually outdated by they might be important when launching a new artist because the digipak could be used as memorabilia.

Changes in Promotions
Myspace


Myspace was originally just a social networking site where people all over the world could set up personalised accounts and talk to friends via the internet. It expanded and also became a starting block for artists to feature their music. Nowadays a lot of artists have been discovered through Myspace. Myspace also expanded to become Myspace Music where artists can feature their music and music videos. This is another way to become recognised to the public if you are an upcoming music artist

You-tube

Youtube is probably by far the most popular form of promotional for anyone regardless of if you are a musician. It is a video sharing website where you can upload videos and watch videos. Specifically Justin Beiber was discovered on you tube by just uploading videos of him singing he is now regarded to some people, specifically those in our target audience, as iconic in the pop rock music genre.



Music Review Sites
Pitchfork
Metacritic
Music Critic
MTV
Billboard

These are a couple of online musical reviews. I think this is a better promotional tool for artists than digipaks. This could relate to the issue of hegemony as people could think people like Music journalists or album reviewers, that critique albums are specialised in a way to understand what is "good music" and what is "bad music" therefore what they say about an artist's music is influential because it could popularise an artist or it could be an end to the career depending on the critique.