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Psychographics for our younger target audience
This audience is young tween girls. The things they like to do is watch movies with their friends, birthday parties, watching TV shows particularly on Disney Channel and playing sports. When it comes to music they are not caught up with the "politicalness" of which music artist they should enjoy. Most of them would enjoy the music of today rather than old-school music because they are more familiar with this sound. They enojoy musicians like Selena Gomez and Miley Cyrus because of their image as their image is usually cut clean when they watch their TV programmes so they enjoy them when they watch their music videos. They also like the images of these stars because they are young and they are easy to relate to. They are quite easy going group of people as since they are young they have not experienced any hardships to life. This reflects what they do in their leisure time.
Psychographics for older target audience
These are a diverse range of girls however we have an indication of what type of girl would enjoy our video and that is mostly the "girly" teenage girls but as we've mentioned earlier this is not the only people who would like our song. However our audience are the girls who enjoy shopping. They enjoy Vintage and thrift Shops which is popular for our soul lovers. Though they do shop in mainstream shops such as H&M and River Island. They also like to maintain a sense of individuality so they like to shop online. They enjoy concerts, resteraunts, house parties, and occasional drinking Musicians they enjoy vary, most of them pay close attention to the meaning of the lyrics and like artists with talent like Jazmin Sullivan. They would then enjoy our artist because she is very talented. There future aspirations are to succeed in any thing they start; school, jobs, or university
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