Music Video Research

Now that we determined our target audience, to know what aspects they enjoyed the most in music videos I designed a survey through Survey monkey to find out what our target audience liked in music videos. Then I sent it to my friends to get their honest feedback

Reply 1:

Reply 2:

Reply 3:

As you can see the replies from each person are in some ways very similar and very different. For example, reply 1 states their favourite artist is Tyrese who is an older male R&B singer whereas reply 2 states their favourite artist is Lady Gaga who is a younger innovative "querky" pop singer, this reflects the differences within our target group. Though the feedback shows that everyone enojoys R&B music this means they will like our artist because she has R&B elements to her music.

Everyone had different things that they liked best from videos this gives us more creative freedom as every person is different so this means we do not have to "pigeon hole" our artist.

We now have to incorporate the likes from our older target audience to our younger target audience although we have already started to achieve this because the R&B genre our artist produces is liked by this audience