Representation of women

Since our music video predominatley is focused on a female we can apply Laura Mulvey's theory of the male gaze to our video. She states that women are reduced to inanimate objects in film. She also says in film cameras will focus on the curves of a woman this is usually through the perspective of males. However I think because we are targeting a specific target audience of about 11-18 year old girls we are empowering young girs by our artist. In our camera work we did not focus on things like the curves of a woman because we wanted to stay away from the accepted ideology of portray women in a sexual way. However we portray Debbie in a fun jokingly matter so it can appeal to our target audience